Effective Portfolio Management Defined

in Intellectual Property Strategy

Portfolio Management consists of four primary activities:

1. Create collaborative environments that allow portfolio-related knowledge to be shared among the various organizational units and key stakeholders involved in intellectual asset management. Effective Portfolio Management provides an environment where users can form unique, pertinent views and relationships of the organization’s portfolios in order to support their roles in the Intellectual Asset Management (IAM) process. Users can gain critical insight into how the intellectual assets are contributing value and how they gain their competitive advantage.

2. Continuously evaluate and analyze your portfolio. With the ability to categorize, organize, and analyze the portfolio, Portfolio Management lets users monitor the value of their portfolio and collaborate with others throughout the organization who share the same assets. For example, the Portfolio Management tools help users identify and distinguish critical assets with business value from those assets of little or no value. It also helps monitor responsibilities, patent groups across the business and patent rights.

3. Group and organize assets to enable users to associate important asset management related information. In the Portfolio Management environment, users can share portfolio related knowledge among the various teams needing this information.

4. Mine business intelligence that is key to the organization’s success by combining robust searching with reporting and analysis capabilities that enable users to detect opportunities that have financial and strategic importance. This helps clearly identify the company’s trends, strengths, and weaknesses.

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