Intellectual Asset Management Diagnostics
Corporations are pressured to innovate products and services to increase market share and profitability. The big significant threats are the commoditization of products and services, faster responses to meet market needs and the influx of global competition. Intellectual asset management programs can enhance the organization’s ability to achieve business success.
ipPerformance has developed diagnostic and practice assessment tools that enable business and intellectual property leadership to measure the strength of their workforce’s intellectual property culture and intellectual asset management program maturity.