Intellectual Asset Management Value Propositions – Effectiveness of IAM for Key Stakeholders
Effective Intellectual Asset Management (IAM) programs enable companies to seize and protect markets , generate new revenue streams, gain competitive insights, and boost shareholder value.
To be competitive, companies must extract full strategic and economic value from their research and development investments , market positions , and intangible portfolios.
The value proposition for an IAM program within an enterprise takes on different perspectives depending on the vantage point from within the organization it is considered.
This video reviews the value propositions from a functional and responsibility perspective.
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