Business Importance of

Intellectual Property

ipPerformance’s  Business Importance of Intellectual Property training is a 20-minute course for employees and managers. It explains intellectual property basic concepts, differences between the different types of intellectual property, and the business value of intellectual property,

Intellectual Property plays a vital role in all business. Large or small. Regardless of industry. Intellectual property assets create business value and competitive advantage for a company. Significantly, these assets influence consumers’ confidence and buying decisions. Both companies and consumers rely on intellectual property for differentiating between companies, products, and services. Regardless of job function, everyone is engaged in handling intellectual property assets. We are exploring the business perspective of value protection and creation and the consumer perspective of gaining better value due to intellectual property assets. Employees will learn about the business value and underlying principles of intellectual property assets.

Business Importance of Intellectual Property Course Objectives

After completing this intellectual property business importance course, you should be able to do the following:

• Define intellectual property.
• Explain why intellectual property is essential to a business.
• Describe how intellectual property affects consumers buying decisions.
• Describe the types of intellectual property assets.
• Explain the benefits of intellectual property.

Create a culture of continuous, engaging, and relevant intellectual property knowledge.

Online intellectual property training for your workforce.

Develop skills within your organization to ensure intellectual property knowledgeable workforce with an engaging IP Training Program.