Trademark Fundamentals

Trademarks provide powerful marketing impact. Learn how trademark protection strengthens product and services being offered by a business. After completing this module, you should be able to:

    Define what a copyright is the benefits of copyright protection. Describe examples of what copyright protects.
    And explain the copyright registration process.

1 – Trademark Fundamentals Introduction
2 – Module Objectives
3 – Famous and Valuable Trademarks
4 – What is a Trademark
5 – Trademark Fundamentals
6 – Knowledge Check
7 – Trademark Description and Examples
8 – Trademark Protections
9 – Two Common Errors
10 – Types of Corporate Identity Trademarks
11 – Knowledge Check
12 – Trademark Game
13 – Game Check Logo 1
14 – Game Check Logo 2
15 – Game Check Logo 3
16 – Business Value of Trademarks
17 – How to Handle Trademarks – Proper Handling
18 – Trademark Policies – Improper Handling
19 – Your Responsibility
20 – Summary
21 – Check Your Understanding